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2007-2008 University Catalog

Business

BUS 110 BUSINESS LAW (3)

Three hours lecture per week

Introduction to the legal and regulatory environment of business, emphasizing the USA legal system. Topics include contracts, personal property, litigation, antitrust, labor agreements, discrimination, environmental protection and international trade and law.

BUS 320 BUSINESS OPERATIONS (3) [top]

Three hours lecture per week

Prerequisite: MATH 140 or MATH 150

Exploration and application of quantitative techniques, systems analysis and operations analysis of business functions, with an emphasis on the optiimization of process and operational efficiencies. A variety of management science methodologies will be applied to theoretical and real-world situations.

BUS 331 BIOTECHNOLOGY IN THE TWENTY-FIRST CENTURY (3) [top]

Three hours lecture per week

Presentation of recent advances in biotechnology and discussion of societal implications. Topics include the processes and methods used to manipulate living organisms, or the substances and products from them, for use in medicine, agriculture, food production, gene therapy, forensics and warfare. The social, ethical and political issues raised by modern biotechnology will be discussed. No credit given toward the biology major.

Same as BIOL 331

GenEd: B2,D,Interdisciplinary

BUS 334 THE BUSINESS OF ART (3) [top]

Three hours lecture per week

Exploration into aspects of the art world business including the financial activities of art consultants, private dealers, commercial galleries, corporate art collections, public museums and international auction houses. Case studies in art marketing, gallery and museum management, contracts and commissions, as well as public image and career development will be investigated.

Same as ART 334

GenEd: C1,D,Interdisciplinary

BUS 335 BUSINESS & THE PERFORMING ARTS (3) [top]

Three hours lecture per week

Exploration of the business elements in the performing arts, including planning, management and financial activities. Uses an interdisciplinary approach to focus on performing arts as a creative activitiy and as a business activity. Uses case studies to analyze a comprehensive view of performing arts organizations.

Same as PA 335

GenEd: Interdisciplinary

BUS 340 BUSINESS AND ECONOMICS IN AMERICAN LITERATURE (3) [top]

Three hours lecture/discussion per week

Explores the ways in which business and economics have been represented in American literature. Employs critical methodologies from the fields of Business, Economics, and Literary studies.

Same as ECON 340,ENGL 340

GenEd: C2,D,Interdisciplinary

BUS 341 DRUG DISCOVERY & DEVELOPMENT (3) [top]

Three hours lecture per week

How are drugs discovered? What determines the price for a drug? What is the difference between a generic and non-generic drug? These questions will be examined with an interdisciplinary approach. Topics include the isolation of compounds from natural sources, the screening of compounds for biological activity, structure-activity relationships of drugs, computer-assisted drug design, combinatorial chemistry, bioinformatics, the FDA approval process for new drugs, and the economic and business aspects of pharmaceutical investment and development.

Same as ECON 341,CHEM 341

GenEd: B1,D,Interdisciplinary

BUS 342 THE ZOO: CONSERVATION, EDUCATION AND RECREATION (3) [top]

Three hours lecture per week

An interdisciplinary study of zoos and zoological gardens from scientific, managerial, business, recreational and educational perspectives. Analyzes how these perspectives are linked within zoo practices. The course will include an in-depth case study of a local zoo. Field trips to local zoos will be required.

Same as BIOL 342,ECON 342,EDUC 342

GenEd: D,Interdisciplinary

BUS 344 THE LIBRARY: COLLECTIONS, SERVICES & INSTRUCTION (3) [top]

Two hours lecture per week

Two hours activity per week

A study of university, school (K-12), public, and special libraries from business, economic, library science, and educational perspectives. Analyzes how these perspectives are linked within library practices. The course will include study of local libraries. The course will include field trips to local libraries.

Same as ECON 344,EDUC 344,LIB 344

GenEd: D,Interdisciplinary

BUS 349 HISTORY OF BUSINESS AND ECONOMICS IN NORTH AMERICA (3) [top]

Three hours of lecture per week

Examines the growth and development of the economies of North America since colonial times. Addresses social, ethical, economic and management issues during the development of Canada, the United States, and Mexico. Analyzes the business principles underlying the growth and development of the economies.

Same as ECON 349,HIST 349

GenEd: D,Interdisciplinary

BUS 420 CASES IN STRATEGY (3) [top]

Three hours seminar/discussion per week

Prerequisite: Senior standing or consent of the instructor

A case study seminar that integrates functional areas of business into the development and analysis of strategy and strategic planning. Emphasizes practical strategic solutions that could reasonably lead to success in the marketplace. Topics include: Competitive Analysis, Value Chain Analysis, Globalization Strategies and Strategies for Chaotic Environments.

Topics include: Competitive Analysis, Value Chain Analysis, Globalization Strategies and Strategies for Chaotic Environments.

BUS 424 BUSINESS, GOVERNMENT, & SOCIETY (3) [top]

Three hours lecture per week

Prerequisite: MGT 307

Discussions of the history and interactions of American business, government, and society. Topics include the history of business power, social responsibility and ethical theories, governmental regulation, managing environmental quality, and consumerism.

GenEd: D

BUS 434 THE MUSEUM: CULTURE, BUSINESS AND EDUCATION (3) [top]

Three hours lecture per week

This course is an interdisciplinary, in-depth study of a museum from the perspective of art, business, and education. Analyzes how artistic values, business and management issues and educational projects are linked within museum practices. Each term this course is offered it will focus on a specific museum in the area.

Same as ART 434,EDUC 434

GenEd: C1,D,Interdisciplinary

BUS 448 GLOBALIZATION AND DEVELOPMENT (3) [top]

Three hours lecture per week

Prerequisite: SOC 100

Examines empirical and theoretical issues of globalization from a sociological perspective, to understanding how the forces of globalization affect economic, political and cultural systems of both developed and developing nations.

Same as SOC 448,ECON 448

GenEd: D, Interdisciplinary  

BUS 493 SERVICE LEARNING AT THE ZOO (1-3) [top]

One to three hours activity per week

Prerequisites: BIOL/BUS/ECON/EDUC 342 and Consent of Instructor

Working with a local zoo, individuals or teams of students will engage in service learning projects. Students will apply skills and competencies acquired in their academic programs to issues and challenges facing modern zoos.

Student Option: Graded or CR/NCR

Same as UNIV 493,BIOL 493,ECON 493,EDUC 493  

BUS 499 CAPSTONE (3) [top]

Three hours lecture per week

Prerequisite: All Lower Division (24 units) and other Upper Division (33 units) required courses in the Business Major or consent of instructor

An integration of all prior business core subject matter via two major components: 1) Teams of students participate in a PC-based simulation of an ongoing (fictitious) international business. Requires decision-making under uncertainty but within strict deadlines, competitor analysis, and formal oral/written reporting of results. 2) Individually and in teams, students analyze, research, discuss and report on complex written business cases - which provides interdisciplinary exposure.

BUS 500 ECONOMICS FOR MANAGERS (3) [top]

Three hours lecture per week

A course in economics for MBA students covering material from both microeconomics and macroeconomics. Topics include market structure, demand analysis, consumer behavior, nature of the firm, measuring economic activity, inflation, unemployment, money and banking, and the role of the government. May be offered with an extensive online component.

BUS 502 QUANTITATIVE METHODS FOR DECISION-MAKING (3) [top]

Three hours lecture per week

Overview of core quantitative skills for effective managerial decision-making. Topics include statistical principles, regression analysis, forecasting, multi-attribute decision-making, benefit-cost analysis, and spreadsheet modeling of businesses cases. May be offered with an extensive online component.

BUS 504 INTRODUCTION TO ACCOUNTING AND FINANCE (4) [top]

Four hours lecture per week

Presents an overview of the role of accounting and finance in business. The first part of the course focuses on accounting as the language of business. Topics include basic assumptions and principles of accounting, the content and purpose of financial statements, and uses and limitations of the financial statements. The second part of the course focuses on the role of finance in supporting the functional areas of a business. Topics include time value of money, risk, and capital structure. May be offered with an extensive online component.

BUS 506 PRINCIPLES OF MANAGEMENT AND MARKETING (3) [top]

Three hours lecture per week

Presents an overview of the disciplines of management and marketing. Explains the basic elements of good management practices. Describes the key aspects of effective marketing. Combines management and marketing disciplines through cases, role-play simulations, and computer based simulations that are used to model managers' planning and decision-making processes. May be offered with an extensive online component.

BUS 508 BUSINESS ETHICS AND LAW (3) [top]

Three hour seminar per week

An overview of the ethical environment for business operations, with a special emphasis on the legal environment. Explores decision-making frameworks for managers in addressing ethical and legal issues that confront modern business organizations. May be offered with an extensive online component.

BUS 510 HIGH PERFORMANCE MANAGEMENT (3) [top]

Three hours seminar per week

Co-requisite: BUS 520

Develops the managerial skills that affect individual and group performance in organizations. Topics include managerial communication, team-building, negotiation, conflict resolution, and intercultural management.

BUS 520 STRATEGY AND LEADERSHIP (3) [top]

Three hours seminar per week

Co-requisite: BUS 510

An integrated overview of strategy, strategic planning and strategic management for business leaders. Through the use of complex business cases, the course analyzes the major elements of strategic management and the interactions among major participants. Special emphasis is given to the role of leadership in the strategic management process.

BUS 521 SPECIAL TOPICS IN MANAGEMENT (3) [top]

Three hours seminar per week

Prerequisite: Consent of Instructor

In-depth analysis of current topics in mangement. Topics vay each semester. Repeatable by topic.

BUS 530 MANAGING BUSINESS OPERATIONS (3) [top]

Three hours seminar per week

Prerequisite: BUS 520

Co-requisite: BUS 540

Building on previous business courses this courses develop skills required for managers to operate a business organization. Topics include change management, product design, process selection, quality management, supply chain design, strategy and control. Managing a firm's business operations involves the design, operation and improvement of systems that create and deliver an organization's product and services to customers.

BUS 540 FINANCIAL REPORTING & ANALYSIS (3) [top]

Three hours seminar per week

Prerequisite: BUS 520

Co-requisite: BUS 530

Provides an understanding of the use of financial information in managing an organization. The course focuses on analyzing and interpreting financial statements, applying analytical tools and techniques to financial statements in order to make sound investment and operating decisions, and applying standard corporate funding models in corporate financial management.

BUS 541 SPECIAL TOPICS IN FINANCE (3) [top]

Three hours lecture per week

Prerequisite: Consent of Instructor

In-depth analysis of current topics in finance. Topics vary each semester. Repeatable by topic.

BUS 550 THE CONTEMPORARY FIRM (3) [top]

Three hours seminar per week

Prerequisite: BUS 540

This course emphasizes the strategic and management issues associated with the effective use of information technology. Topics include information systems & control, databases and data mining, systems development, IT infrastructure and strategy.

BUS 560 THE ENTREPRENEURIAL MANAGER (3) [top]

Three hours seminar per week

Prerequisite: BUS 540

A course that focuses on aspects of starting a new business, with an emphasis on recognizing and creating opportunities. Also develops the managerial skills and perspectives that contribute to innovative and entrepreneurial management in growing and established organizations. Topics include attributes of entrepreneurs and entrepreneurial careers, evaluating opportunities, writing business plans, consumer and market analysis, new product design and development, creativity, innovation, forecasting, resource requirements, financing, and managing new ventures.

BUS 570 COMPETING IN A GLOBAL ENVIRONMENT (6) [top]

Three hours seminar and six hours activity per week

Prerequisite: Completion of all other MBA Core courses

Acknowledging the global environment in which business operates, this course addresses management concerns for maximum organizational effectiveness in international business. Topics include international market identification, trade practices and policy, legal issues in business, international currency markets, joint ventures, international business strategy, and global management. Intercultural management issues, negotiation, and cross-cultural differences will also be addressed.

BUS 572 GRADUATE INTERNATIONAL EXPERIENCE IN BUSINESS (3) [top]

Three hours lecture per week

Analysis of international business environments, including site visits to appropriate locations.

BUS 610 CAPSTONE PROJECT FOR MS/MBA DUAL DEGREE (6)

Six hours seminar per week

Prerequisite: Biology or Business and Economics Program Approval

Culmintating experience in the MS/MBA dual degree program. Students participate in lectures, discussions, case analysis and independent research. Includes a major project involving research, analysis, sysnthesis and presentation of a topic related to the global biotechnology industry.

Same as BIOL 610  

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