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2008-2009 University Catalog

Marketing

MKT 310 PRINCIPLES OF MARKETING (3)

Three hours lecture per week

Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

MKT 311 CONSUMER BEHAVIOR (3) [top]

Three hours lecture per week

Prerequisites: MKT 310

A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Deepens a student's knowledge about consumer psychology and applies the knowledge from the perspective of a marketing manager. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.

MKT 409 MARKETING RESEARCH (3) [top]

Three hours lecture per week

Prerequisites: MKT 310

Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).

MKT 410 INTERNATIONAL MARKETING MANAGEMENT (3) [top]

Three hours seminar per week

Prerequisites: MKT 310

Develops a knowledge of culture, environment, and world market potential. The focus is developing an environmental/cultural approach to global marketing. Topics covered include: cultural and social forces, political and regulatory climate, global buyer behavior, and global marketing strategies. Cases, research, and marketing plans are used to apply marketing concepts to global opportunities and environments.

MKT 411 NEW PRODUCT DEVELOPMENT AND MANAGEMENT (3) [top]

Three hours seminar per week

Prerequisite: MKT 310

Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures. Managerial roles, team building, team facilitation will also be emphasized.

MKT 490 SPECIAL TOPICS (3) [top]

Three hours seminar per week

Prerequisite: Consent of the instructor

In-depth analysis of current topics in marketing. Topics vary each semester. Repeatable by topic.

MKT 492 SERVICE LEARNING/INTERNSHIP (3) [top]

Six hours per week

Prerequisite: Consent of the instructor

Individual internship through service learning.

Graded Credit/No Credit

MKT 497 DIRECTED STUDY (1-3) [top]

Variable hours per week

Prerequisite: Consent of the instructor

Individual contracted study on topics or research selected by the student and faculty mentor. Repeatable for up to nine units.

Graded Credit/No Credit

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