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LONGDESC: for 80 characters or more, links to a text file with a longer description
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Example:
<img src=“mouse”
alt=“Man serving tennis ball, sunrise, and cartoon mouse” longdesc=“mouse-desc.htm” />
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Avoid the words “image of” in ALT text for functional images (such as buttons)
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Do use the word “image of”, “diagram of”, or “picture of” for critical (but non-functional) images
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Spacers, decorative and ”non-essential” images that are used as spacers should use: ALT=“” (empty)