Camarillo, Calif., April 14, 2015—Smartphones are driving the shopping experience for many consumers, and smart retailers are wise to keep pace, according to CSU Channel Islands (CI) Professor of Economics Sung Won Sohn, Ph.D.

“With smartphones, consumers have the entire world at their fingertips,” said Sohn, Director of the Institute for Global Economic Research, which provides students with an international business perspective. “They demand a compelling brand story that promises a distinctive experience…They also demand a consistent, seamless experience across channel and device.”

Sohn will cover a variety of topics relating to business, investing and technology next week when the Martin V. Smith School of Business & Economics presents “Business & Investment Strategy in the Context of Fast-Changing Technology.”

Dr. Sung Won Sohn

The free presentation will be from 12 to 1:30 p.m. Friday, April 24, in Malibu Hall, Room 100, at One University Drive in Camarillo.

Sohn will discuss how businesses can be successful in a competitive global economic environment, then discuss implications investors might expect for stocks and bonds.

Sohn, an internationally-recognized economist noted for his forecasting accuracy in publications such as the Wall Street Journal, Time magazine and Bloomberg News, says there are a number of reasons to be cautious about stocks as most indicators point to overvaluation.

“In addition, the Federal Reserve will start hiking the interest rate sometime this year,” Sohn said.

That said, Sohn believes the economy will continue to grow, job opportunities should increase and earnings should rise, all of which will provide a solid foundation for the stock market to grow.

Sohn has served as a senior economic advisor to the White House, President and CEO of Hanmi Bank, Chief Economic Officer and Executive Vice President of Wells Fargo Banks, and currently holds positions as Vice Chairman of the Board of Directors for Forever 21 and serves on the board of the Western Alliance Bancorporation.  

Lunch will be served at the event. Complimentary event parking is limited and only available in the designated parking lot.  Once on campus, follow the directional signage to event parking then follow the walking signage to the event location.  Free parking is available at the Camarillo Metrolink Station/Lewis Road parking lot with bus service to and from the campus.  In order to waive bus fares, riders should present their event registration confirmation when boarding the CI Vista bus, otherwise the cash-only bus fare is $1.25 each way. Buses arrive and depart from the Camarillo Metrolink Station every 30 minutes from 7 a.m. to 10 p.m., Monday through Friday. For exact times, check the schedule at: www.goventura.org.

For more information, email: jennifer.iden@csuci.edu or call 805-437-3979.

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About California State University Channel Islands
CSU Channel Islands
(CI) is the only four-year, public university in Ventura County and is known for its interdisciplinary, multicultural and international perspectives, and its emphasis on experiential and service learning. CI’s strong academic programs focus on business, sciences, liberal studies, teaching credentials, and innovative master’s degrees. Students benefit from individual attention, up-to-date technology, and classroom instruction augmented by outstanding faculty research. CI has been designated by the U.S. Department of Education as a Hispanic-Serving Institution and is committed to serving students of all backgrounds from the region and beyond. Connect with and learn more by visiting CI's Social Media.

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