Logo choice

Web pages on the University Web site must use one of the Formal Logo variations as outlined in the University Identity Style Guide. Below are a couple examples of the formal logo:

Horizontal and vertical examples of the formal CI logo

Typically, the official University Web page logo should be placed on a white background. Reversed versions (i.e., logo on dark background) are permissible, but should meet the requirements specified in the "Reversed Logo" section of this document.

Reversed logo

Logo color may be reversed, i.e., white text on a dark background.

Two CI logos, on dark grey background 

The background color surrounding the reversed text must meet University requirements for color contrast and be aesthetically pleasing.


Preferred file format

File format for images should be selected based on usage, and overall quality requirements.

JPEG format (.jpg) should be used for photos, graphics with gradients, and other photo-realistic images

GIF format (.gif) should be used for graphics with a limited number of colors, or images containing mostly text

File size

File size of images used in Web pages should be reduced using Web image optimization software.

Applications like Adobe Photoshop, GIMP, Picasa, and Photoshop Express allow users to resize images for use on Web pages.

Providing digital camera images in their full format on Web pages is not recommended, and should only be used when magnification of images is necessary to view image detail.

Image resolution

Images placed on Web pages should be set to 72 dots per inch (72 dpi).

Image sizes

Images should be resized and optimized for their final display size in pixels.

Image style

Images can be used for meaningful or purely decorative purposes.

Images should be bright, clear, vivid, in-focus, and sharp.

Digital images and graphics should retain the proportions of the original as closely as possible. Images should not be stretched vertically or horizontally.

Photos of actual students, employees and other CI community members are preferable to stock photos.

Image collages or composite images are not recommended, as they typically appear cluttered.

Image usage

Any photos or graphics used in a Web page are subject to copyright and must be cleared for copyright before being published to production Web sites.

Actual persons represented in any photo should be cleared using a Photo Release form, obtainable from Communication & Marketing.