Camarillo, Calif., Mar. 6, 2013 – CSU Channel Islands (CI), Net-Results, and RPM Demand today announced a three-day course on the fundamentals of demand generation. Demand generation is a cutting-edge technique that touches both the sales and marketing world. The course is open to CI students and alumni, as well as members of the Ventura County business community, and is the blueprint of a certification course that is planned for the near future.

“In today’s economic landscape, sales and marketing organizations are being challenged to evolve at an extremely rapid pace. Adding to the chaos is the explosion of marketing tools, software, and data as well as the disappearing line that exists between sales and marketing organizations,” said RMP Demand President & CEO, Lisa deSouza. “As such, it is vital that we educate current and future CMO’s, SVPs of sales, and even small businesses about the tools and methodologies that will allow them to be successful.”

“RMP Demand and Net-Results have always been extremely strong proponents of education in this growing field,” said Matt Filios, President of Net-Results. “We understand that marketing automation platforms like Net-Results are part of a much bigger, and constantly changing, picture. As such, we must help people adapt to the new environment.”

The three-day course will be held April 4-6, 2013 at CI’s Thousand Oaks Campus and will be led by deSouza from RPM Demand and Frank McSwain, Net-Results’ Global Channel Manager. Attendees will gain a solid foundation in demand generation as well as working knowledge of building a campaign in a marketing automation solution.

“This course is an excellent way for individuals to obtain cutting-edge skills and knowledge that they can implement right away,” said Dr. Janet Egiziano, Associate Director of CI’s MBA Program. “It’s another example of how CI is making a difference not only in the lives and careers of our students, but also in the vitality of the Santa Barbara and Ventura County.”

For additional information contact Eddie Padilla, Administrative Office Coordinator at CSU Channel Islands Extended University at 805-777-1615 or

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About California State University Channel Islands
CSU Channel Islands 
(CI) is the only four-year, public university in Ventura County and is known for its interdisciplinary, multicultural and international perspectives, and its emphasis on experiential and service learning. CI’s strong academic programs focus on business, sciences, liberal studies, teaching credentials, and innovative master’s degrees. Students benefit from individual attention, up-to-date technology, and classroom instruction augmented by outstanding faculty research. CI has been designated by the U.S. Department of Education as a Hispanic-Serving Institution and is committed to serving students of all backgrounds from the region and beyond. Connect with and learn more by visiting CI's Social Media.