Camarillo, Calif., Feb. 10, 2014 – CSU Channel Islands (CI) is offering to make a 15-second investment worth $1,500 for two creative and lucky students.  With its “WhyCI?” social media contest launched today the University is offering $1,500 scholarships to one current student and one prospective (admitted) student who can best answer the question of why they chose CI in a 15-second video.

“CI students are our most outspoken advocates, ardent supporters and best representatives,” said Nancy Gill, CI’s Director of Communication & Marketing.  “In launching a social media campaign, we knew we had to look no further than our current and incoming students to find the best creative talent and compelling answers to the question, ‘WhyCI?’”

To enter the contest, students must submit their video via Instagram no later than Friday, March 21, using the hashtag #whyCI.  The video must be 15 seconds or less, explain why the student chose CI, and clearly identify the student in text or audio.  It can be a combination of live-action, still photos, and/or animation sequences.  Only one video can be entered per qualifying student.  Students who submit entries can encourage friends and family to “like” their video entry.  Contest entrants, followers, and the CI community will be regularly updated on the front-runners using the #whyCI hashtag.

Entries will be judged by CI’s Marketing Advisory Committee on message content, visual creativity, originality, and the number of “likes” received.  The Marketing Advisory Committee includes individuals representing academic programs, academic senate, and staff from alumni affairs, business and financial affairs, student affairs, and technology and communication.  The top two students will each receive a $1,500 scholarship, usable only at CI.  Eight other finalists will earn $50 dining gift cards provided by University Glen Corp., which can be used at any of CI’s on-campus restaurants or dining facilities. 

Winners will be announced sometime before the Discover CI event to be held Friday, April 11, and Saturday, April 12.  The two grand prize scholarship recipients will be notified in a surprise visit to their classroom.

The winning videos will become part of CI’s promotional efforts and may be featured on the CI website, social media, and other campus and media channels as a recruitment and marketing tool.

“With the ‘WhyCI?’ contest, it only takes 15 seconds to earn 15 minutes of fame and $1,500,” Gill said.  “We’re looking forward to seeing what our students come up with and rewarding their ingenuity.”

Other contest rules and regulations apply.  Please visit for full rules or email with questions. 

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About California State University Channel Islands
CSU Channel Islands 
(CI) is the only four-year, public university in Ventura County and is known for its interdisciplinary, multicultural and international perspectives, and its emphasis on experiential and service learning. CI’s strong academic programs focus on business, sciences, liberal studies, teaching credentials, and innovative master’s degrees. Students benefit from individual attention, up-to-date technology, and classroom instruction augmented by outstanding faculty research. CI has been designated by the U.S. Department of Education as a Hispanic-Serving Institution and is committed to serving students of all backgrounds from the region and beyond. Connect with and learn more by visiting CI's Social Media.