Dear Colleagues,
We submitted the attached Enrollment Report (PDF, 2.7MB) as requested by Interim Chancellor Koester on February 1, 2023. This is an updated and expanded version of the briefer Enrollment Report submitted on November 1, 2022. Much of the content from the Enrollment Challenges and Budget Updates memo of January 23 is included in our Enrollment Report of February 1, but the latter delves more into our regional context and into our forward planning for the longer term. It is a status update of where we are, what we know, and what we are doing to weather the current crisis with growth toward our 30th anniversary in mind.
We are planning two Enrollment Town Halls scheduled for March 6 at Noon to: (1) discuss the contents of the attached report, (2) introduce the campus to our new Enrollment Management & Marketing team (EM&M), and (3) highlight some of the initiatives already underway that we aim to look back on in 2033 as some of our key drivers for academic, co-curricular, and EM&M successes.
In addition to reading the latest Enrollment Report, I encourage you to attend Strategic Resource Planning Committee meetings to stay informed and ask questions about budgetary impacts of enrollment decline and growth.
Lastly, with the differing "three eras of employee" described in the Enrollment Challenges and Budget Updates memo, it is necessary for us to come together and think about who we want to be in 2033. We have retained the services of ADV Market Research & Consulting – the firm that conducted our brand market research project in Spring-Summer 2022 – to facilitate Phase II of this project and return to CSUCI the week before Spring Recess. They will host Town Halls and meet with a variety of constituent groups, listening and working to clarify who we are and who we want to be, what it is that we can offer, uniquely, to our students, and what we mean to the people, communities, and region we serve. This work will inform our recruitment, admissions, and enrollment work going forward, our communication efforts and web presence – which really must, finally, point proudly to our 12-year-old existence as an HSI and to our having been twice awarded the Seal of Excelencia. We have learned much in the years that we have worked on learning how to be student ready. We will continue to put that knowledge to work in the immediate and long-term future.
Best,
Richard Yao, Ph.D.
President